Medicine of the future and Life Sciences: Italy protagonist at Expo 2020 Dubai

The webinar entitled "#beyond research and innovation: Bracco is preparing for Expo 2020 Dubai", kicked off the approach to the universal exhibition next October.

Expo Dubai 2020

April 1, 2021 - October 1, 2021. There are 6 months left a Expo 2020 Dubai, the most anticipated universal exhibition to be held in Dubai and which will welcome visitors from all over the world from 1 October 2021 to 31 March 2022. 

"Connecting Minds, Creating the Future" is the theme of the Expo with over 190 participating countries including Italy. The Italy Pavilion at Expo 2020 Dubai, the architecture designed by Carlo Ratti, Italo Rota, Matteo Gatto and F&M Ingegneria, was designed to stage with creativity and innovation "the beauty that unites people " and will be placed between the thematic areas "Opportunity" and "Sustainability" of the Expo 2020 Dubai site. 

Italy will bring a major project of innovation, sustainability and scientific diplomacy to the universal exhibition next October, a project strengthened thanks to the partnership agreement between the General Commissioner for Italy at Expo 2020 Dubai and the Bracco Group, world leader in diagnostic imaging, medical devices and advanced contrast media administration systems. Official Gold Sponsor of the Italian Pavilion on Bracco Group he will be the protagonist on the topics of life sciences, artificial intelligence and diagnostic imaging at the world exhibition.

The Bracco Group is preparing for the exhibition semester with a series of events that kicked off last December 15 with the webinar "#beyond research and innovation, Bracco is preparing for Expo 2020 Dubai, an interesting debate with guests in connection from Italy and the United Arab Emirates and the participation of the General Commissioner of Italy at Expo 2020 Paolo Glisenti and the Ambassador of Italy to the UAE, Nicola Lener.

(Bracco Group webinar poster)

“In Dubai we want to be protagonists on the themes of future medicine and life sciences. We will present innovative solutions in the field of health, safety and prevention, starting with the application of artificial intelligence to diagnostic imaging. In the exhibition path of Palazzo Italia we will set up our installation dedicated to the union of art and science entitled "The Beauty of imaging". It will be a large reproduction of a Riace Bronze that will show visitors from all over the world multimedia scientific contents, making them aware of the importance of life sciences and in particular of diagnostic imaging, one of the most relevant discoveries in contemporary medicine ". The opening words to the event of the Dr. Diana Bracco, President and CEO of the group, former President of Expo 2015 and General Commissioner of the Italian Pavilion. 

President Diana Bracco highlighted that “if there is one thing that everyone has learned from the terrible Covid-19 pandemic, it is that we must never stop investing in research. Today we are living with the integration between molecular biology, biotechnology and digital technology a revolution that profoundly changes medicine. And the Italy of this revolution is a pulsating hub, having a network spread throughout the national territory of valid public and private research structures and innovative companies that are the real spearhead of our industrial system and represent more than the 10% of the GDP ".

At the Dubai Expo, Bracco, together with many partners, such as the national clusters of the life sciences and agri-food sectors ALISEI e CLAN, will also create a schedule of events and initiatives within the Italian Pavilion on the future of medicine, prevention and proper nutrition. The goal is to make people understand the profound link that exists between the health of human beings and the planet. “In Dubai we will organize two important events dedicated to the theme "Women and Science" which will enter the schedule reserved for women in March 2022 - said Dr. Bracco - and to the education / training project on Expo themes, born from the collaboration between the Milan Foundation for Expo, the Polytechnic Foundation and the Women's Pavilion of Expo 2020 Dubai ”.

President Diana Bracco in her speech also recalled that Bracco Foundation (institution aimed at promoting scientific research, the enhancement of the artistic heritage, humanitarian aid based in the ancient Visconti palace, ed) on the occasion of the National Day of Italy, will support the great concert of the Accademia della Scala which will take place November 24, 2021 in the presence of the highest authorities of Italy and other countries, starting with the United Arab Emirates. "I am convinced, among other things, that the beautiful title chosen for Dubai," Connecting minds, Creating the Future "- he concluded - will help make this Expo a great planetary agora, a place for exchange, knowledge and business ”. 


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